There are a lot of performing arts shows out there today (“Fame,” “Glee,” “So You Think You Can Dance,” “Dancing with the Stars,” etc.), and I love watching the good dancers and singers. But it made me think about public relations and SEO copywriting. For example, you know how some of the performers warm up […]
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I just got off the phone with a potential new client. She wasn’t sure how to build buzz for her organization. And after months of jumping around with SEO, media pitching, press releases, and other activities, she needed my help. Nothing was working. Do you know why? She wasn’t focusing on a specific goal. How […]
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When was the last time you updated your Web site and looked at the content? If it has been more than a few days, you may be losing out on a lot of new business. Take a moment to look at it now. Is it speaking to the needs of your customers or does it […]
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Read the rest of my exclusive interview with the CEO and editorial director of Pink, www.pinkmagazine.com, at http://www.startupnation.com/blogs/. Get her tips and insights on running a successful, small business, and how to pitch your story!
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Search engine optimization (SEO) is much for than adding a few keywords to your site. SEO is a strategic process of researching competitive data, finding the right words to work with your organization’s messaging and providing valuable information. Of course, you can research some SEO keywords through one of the many free tools like www.keyworddiscovery.com, […]
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It’s 9:00 a.m., and I just finished dropping off my television equipment at the local cable company. What a relief! You see, a few days ago, I received an urgent notice in the mail to call a specific number. My television cable company wanted me to switch my converter box in time for the national […]
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