How to Prepare a Killer, PR Story for a New Product
You have worked months on preparing your new product and are ready to announce it to the press. Your press release is ready to go, complete with search engine optimization (SEO) keywords. That’s fantastic… but don’t expect a lot of publicity just from sending out your release. Don’t get me wrong. You need to send […]
Continue reading...Two Words for Ultimate Success
If you are just starting a business, you are probably overwhelmed with information and a huge, “To Do” list. If you are like me and have been in business for several years, you are probably swamped right now with end-of-year activities. Well, whether you are a new entrepreneur or a seasoned pro, it can be […]
Continue reading...What Do Your LinkedIn Invites Say?
“Melanie, I’d like to add you to my professional network on LinkedIn.” Of course you would. But who are you? How many of these invitations do you receive? Well, LinkedIn, http://www.linkedin.com/, is a great, social-media tool for networking, staying in touch with key contacts and more. But if you just send out random […]
Continue reading...What Are You Really Paying For When it Comes to SEO?
Ugh! I just had a long conversation with another small business owner who was ripped off by several, search engine optimization (SEO) firms. I hear this all the time, and it breaks my heart. As a fellow entrepreneur, I know how important it is to get value out of all the services you purchase. How […]
Continue reading...What’s Really Scary About SEO?
Happy Halloween! Search Engine Optimization, or SEO, is essential if you want to get the most traffic possible to your site. However, you may be a little fearful of spending too much and seeing little results from your efforts. To avoid any scary surprises, here are three tips to help you keep your SEO program […]
Continue reading...Think Before You Pay-Per-Click With SEO
Are you getting ready to launch a big, Google Ad campaign just because you think it might work? Well, it may be just what you’re company needs to boost online awareness. But before you begin your pay-per-click (PPC) campaign as part of your search engine optimization (SEO) process, there are three main questions to ask […]
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