Top 3 Reasons Why The Media Is Not Calling You
Woo Hoo! You just started your new business, and customers are starting to arrive at your door and visit your Website, but you haven’t heard from the media. Why aren’t they calling you? Well, here are: The Top 3 Reasons Why The Media Is Not Calling You 1. They won’t unless you call them. Have […]
How to Focus Your SEO Efforts
Overwhelmed with SEO Options? There are many choices available when it comes to search engine optimization, or SEO, and you probably have many questions: Should you do your own SEO or hire a firm? Is SEO worth it? Will you be able to get to the top of the search engines? With all of the […]
5 Reasons to Use the Phone Instead of E-mail
If you are an SEO copywriter, love technology, or just don’t like dealing with people, you may be using e-mail too much and missing out on some important opportunities and communications. If you haven’t picked up the phone in some time, here are: 5 Reasons to Use the Phone Instead of E-mail 1. You have […]
3 Tips to Improve Your Copy Fast
Are you an entrepreneur handling every aspect of your new, small business? If so, you are probably writing all of your marketing materials and Website copy. While you may not be able to afford a professional, search engine optimization (SEO) copywriter yet, there are some things you can do to improve your copy, and they […]
PR and SEO Move Fast, But Watch Out!
Today, the world of public relations (PR) and search engine optimization (SEO) runs at the speed of light. You need to write, optimize, send, and monitor press releases quickly to keep up with news and the competition. In addition, your site needs to have the right SEO keywords and coding in place to be noticed […]
Add Some Zing to your PR and SEO this Year!
On your mark, get set, go! The alarm clock buzzes. You do your morning ritual, and it’s time to get back to work… but hold on just a minute! Are you starting off where you left off in 2011, or do you have new and specific, public relations (PR) and search engine optimization (SEO) goals […]
What to Do If Your SEO Isn’t Working
If you put time, money and effort into your search engine optimization (SEO) efforts, and they are not working, it’s time to make some changes. When I was a small child, I was taught several lessons to cross a road safely, and these same tips apply to your SEO program: 3 Things to Do Right […]
Check Your Tech – How to Avoid Unnecessary SEO Surprises
It’s been months since you did extensive, search engine optimization (SEO) keyword research and added the appropriate tags to your site. Lately, you’ve been focusing on other things like landing pages, newsletters, case studies, and more. But as you scan the Web one day, you notice that your site is not showing up in the […]
How to Prepare a Killer, PR Story for a New Product
You have worked months on preparing your new product and are ready to announce it to the press. Your press release is ready to go, complete with search engine optimization (SEO) keywords. That’s fantastic… but don’t expect a lot of publicity just from sending out your release. Don’t get me wrong. You need to send […]
Two Words for Ultimate Success
If you are just starting a business, you are probably overwhelmed with information and a huge, “To Do” list. If you are like me and have been in business for several years, you are probably swamped right now with end-of-year activities. Well, whether you are a new entrepreneur or a seasoned pro, it can be […]