What Do You Do with Your SEO Keywords?
Ok… you worked for hours researching keywords, and you have a good list of SEO keywords to use.
Now, what do you do with your list?
Well, it’s time to get organized.
Create an Editorial Calendar.
You’ve probably seen the editorial calendars that media venues use to organize their publications for the upcoming months.
It’s basically a big calendar used to sell advertising to their target markets. But more importantly, it helps them stay focused and meet deadlines.
If you have a lot going on with Website updates, blogs, articles, events, social media, press releases, and more, this will really come in handy to help keep your team get organized and avoid unnecessary, last-minute deadlines.
To start your editorial calendar, sit down with your team and ask what messages you want to get out and when.
These messages may cover:
- New product launches;
- Announcements about new partnerships/affiliations;
- Company news and events;
- Discounts and sales; and
- New information for customers
For example, if you are launching a new product, there will be marketing messages and PR activities that need to happen at a specific time.
These may include a press release, a special newsletter, a landing page with a specific discount, a social media campaign, advertising, articles, and more.
In your editorial calendar, you list all of these events with:
- Deadline dates for various tactics;
- Responsible parties for each activity;
- Mechanisms to track results;
- Expected results; and
- Any other details relevant to the success of the launch.
Then, you add your SEO keywords relevant to each activity.
This way, your team knows what words to use for each marketing and PR campaign in advance and how you are going to track the results. And note that the information on your calendar will evolve and change over time, but this will give you a rough idea of what to expect in the near future.
Now, you have a tool to organize your marketing and PR activities, plan ahead, avoid surprise-deadlines and stay focused. More importantly, your team members will know what SEO keywords to use and when so you get the best results possible.
For additional help with your SEO copywriting activities, please contact me here, or check out:
How To Create a Good, SEO Keyword List
Avoid Rip-Offs! 5 Questions to Ask an SEO Copywriter
3 Quick Tips to Improve Your Website Today
You receive hundreds of e-mails, calls, Webinar requests, and more each month about how someone can get you better search rankings on the Internet.
Most of these messages go into your trash with a simple click of the delete button.
After all, all this data is overwhelming, and you need to focus on your work priorities. You’ll deal with your search engine optimization (SEO) later.
Does this sound familiar?
There is a lot of search engine optimization information out there, and it can make your head spin, especially if you’re not quite sure what it is or what to do with it.
Well, to make it simple, SEO is simply providing valuable content to your target market and the search engines in order to increase online awareness.
Do you need to optimize your site?
With all of this being said, it’s important to deal with your SEO activities now.
After all, if your competition has an optimized site and you do not, guess where potential customers are going to go first online?
By optimizing your site for the search engines, you can increase the number of people who visit your site and buy your products and services.
“But Melanie, I’m not a techie, and I have no idea where to start with my SEO activities.”
Is this running through your head? Don’t worry.
SEO does not need to be difficult. To deal with the overwhelming amount of SEO information out there, think about one word:
The key to having a good Website that attracts traffic is value.
With this in mind, ask yourself these questions:
- What keeps your target market up at night?
- How can you solve their problems?
- What words do you think your target market will use to search for your products and services online?
- What words do your competitors use?
Think about your answers, research what your competitors are doing and develop your messaging based on this data. Then, use this information to provide your target market with the solutions they seek.
Write your website copy so that it includes this information and provides value. Your content should be easy to read and get to the point fast.
And in your writing process, sprinkle in your top keywords in your headlines, sub-headlines and links. This way, the search engines, and your customers, will start to notice you.
This is just the beginning of your SEO activities!
Now, this simple process will help you start your SEO activities. But note that you’ll need extensive keyword research, special coding, monitoring, and regular updates to fully optimize your site for the search engines.
And while you can learn this process yourself, you may want to set aside a budget for an SEO copywriter to help you.
This way, you can focus on your core, business responsibilities and avoid wasting time and hassles. Plus, the amount of site traffic and sales you receive can more than cover the cost of outsourcing your SEO needs.
Want more tips about the SEO process?
And if you need more assistance, please contact me below or at http:///rembrandtwrites/contact/. Thanks!