3 Free Publicity Tools to Boost Sales Now!
Do you want to boost sales, credibility and awareness fast without spending money? Do-it-yourself PF is the way to go.
Here are my top three suggestions for starting your publicity campaign now:
1. Make that call.
Most new entrepreneurs are nervous about picking up the phone. But when it comes to reaching out to media members, it’s the best way to make contact and start a working relationship.
After all, how are reporters going to talk about your business if they don’t know who you are or what you have to offer?
As a business owner, you are an expert in your field and can provide valuable information to media members. Let them know you are available to help!
Think about their needs first and how you can assist them with all of their stories. If you become a valuable resource, you’ll end up with press coverage you can’t buy!
2. Use Search Engine Optimization (SEO).
If you haven’t already done so, use free tools like www.keyworddiscovery.com and www.wordtracker.com to find the keywords your target audience is using on the Web.
By incorporating these words into your online copy, marketing materials and press releases, search engines will have a better chance of finding you:and so will potential customers!
(SEO is a great way to build buzz, and if you really want results that you can track, test and change, look into hiring a SEO copywriter. It may cost money, but it’s well worth it. You can concentrate on core business activities and leave time-consuming optimization efforts to a pro.)
3. Twitter Away.Are you tweeting on Twitter ®, www.twitter.com?
By following others, and obtaining followers, you can increase site traffic and awareness instantly (my client boosted site visitation by 43% in just hours!).
Plus, you can share valuable information about your products and services and speak directly to customers. (Just be careful you don’t spend too much time on Twitter. It can be addictive!)
Ok. These are just a few quick tips to help you get started. Go for it! And let me know what happens here or at www.rembrandtwrites.com. I’d love to hear from you!