Are You Available?
I’ve mentioned this information before, but I think it’s important. If you’re not receiving media calls and you’ve spent the appropriate time researching various venues, preparing your media kit, updating your online newsroom, and pitching reporters accordingly, there may be one key factor you’ve overlooked – Availability.
Their deadlines and you.
Many media members work on very tight deadlines and need information immediately. If you are not available to answer questions, set interviews with company leaders or provide needed information, you will not get the media coverage you’ve worked so hard to obtain.
They may not leave a message.
And please don’t think reporters will just leave a message. If your phone keeps ringing or voicemail picks up, most reporters on a tight deadline will immediately move on to another source.
As a small business owner, I know it can be very difficult to be available at all times. With this in mind, be sure to check your phone and e-mails frequently. Or, have an assistant handle media requests and let you know as soon as a reporter or producer calls. This kind of call should be a priority as it can mean thousands of dollars in free publicity now and in the future.
By taking a few simple steps to provide reporters with the information they need, when they need it, you will have more media-placement opportunities.
More importantly, you will set your reputation as a professional who returns call quickly, provides valuable information and is available to give reporters the data they need during tight deadlines.
This is just a little reminder to help you get more media coverage. If you’d like more information, or have small business public relations questions, feel free to comment below or visit www.rembrandtwrites.com to get my monthly newsletter full of valuable PR and writing tips. Thanks!