How to Distribute a Press Release
Stop wasting time and money on minimal results. There are still many places where you can write a press release and have it posted as-is on various, media-venues. However, this is usually not the case in the United States. Instead, press releases are a tool to let your target-market know about your latest news and […]
Are Your Blogs Blah?
Without a content strategy, you lose time, money and sales! You write and post blogs because they are good for your business… or are they? If you don’t have a content-marketing strategy in place, you may be losing time, money and sales in the process. That’s right. Your blogs may just be blah! Here’s how […]
Did You Forget Your News Room?
If so, you are losing sales and stories to the competition, right now! If you took the time to set up a News Room on your Website, good for you! It’s a great way to give media-members the information they need at any time and place in the world so they can write about your […]
Got Local PR? Think Bigger for Better Results!
It’s time to set large, PR (public relations) goals and exceed expectations! Do you love your current public relations (PR) plan? Do you even have one in place? If not, you are losing out on third-party credibility you simply cannot obtain in any other way. And if you are just concentrating on local media, it’s […]
How to Drastically Improve Your Content in 20 Minutes or Less!
5 Simple Steps to Sales-Copy Success You are a small-business owner with a non-existent, content-marketing budget. This means you write all of your sales materials and hope for the best. Well, don’t despair! Even though you can’t hire a professional copywriter or content strategist right now, that doesn’t mean you can’t steal a few of […]
7 Secret Sales Are Hiding in Your Blog Content Right Now!
Are you missing out on more income at this very moment? If you take the time to write a regular blog and post it, that’s great. But you may be missing out on some key factors to significantly boost sales, online awareness and more. There are so many advantages to writing regular, blog-posts. Are you […]
How to Turn Content Into Sales
You have a unique, competitive advantage with content. Are you using it? You’ve spent hours writing really cool blogs, social-media posts and Website content that rocks… or does it? It’s one thing to write copy, it’s another thing to have your content actually create sales for your business. Content provides a unique way for you […]
How to Avoid a PR Nightmare
5 Steps to Avoid Losing Time, Money (and Even Your Entire Business) in a Crisis With new technology, the public relations (PR) process has changed. In the past, PR focused strictly on company news, press releases and the media. Now, it works directly with all of your sales, SEO, social media, content-strategy, and marketing processes […]
Is Content-Marketing-Strategy Dead?
No…You Just Have to Avoid Costly Shortcuts! It’s 2016, and marketing has changed. Today, your sales, public relations, social-media, SEO, and all other, activities work together to find and keep new customers through specific messaging. And at the heart of all of this is content. According to The Content Marketing Institute article on Key Roles […]
What Matters Most in Your Small Business?
It’s time to stop and think about what’s really important for ultimate success. It’s the end of the year and time to reflect on your small business… and life. How did you do? Did you have a good year? Were sales up or down? When you have a quiet moment, and the “holiday rush” comes […]