Got Authority?
Your Secret Weapon To Cultivate Authority Is… You open your favorite newspaper, and your competition’s CEO is smiling back at you helping a local charity and showing lots of authority and credibility. The feature article includes positive testimonials from community members, a full history of the company’s experience and contact information to obtain more information. […]
Continue reading...Why Media Members Aren’t Calling You
Don’t Forget the “Relations” in “Public Relations” (or PR)! When you appear in the media that your target market pays attention to, you receive third-party credibility you can’t get in any other way. This is because it’s not advertising or a paid placement; it’s what public relations, or PR, is all about. You may already […]
Continue reading...No April Fool – Irreputable Companies Are Waiting To Take Advantage Of You!
Tips to Avoid Website, SEO and Other Communication Service Rip-Offs I get it. You have a lot going on. But you need fresh new content on your website, newsletters, emails, social media, etc. so, you may fall victim to those exciting marketing messages you receive on a daily basis (I know. I receive them, too!). […]
Continue reading...Do You Use Your PR Power?
It’s time to enjoy a competitive edge you can’t get any other way! Are you using the power of PR, or public relations, to boost sales, awareness and credibility right now? I ask, because when you appear in the media, influential people and publications talk about you and your products and services. It’s not advertising. […]
Continue reading...AI, EI, Oh!
Is Your Artificial Intelligence (AI) Content Missing The Human Touch? AI can create content for your business or practice quickly and easily. But be careful! It lacks emotional intelligence, or EI. Emotional Intelligence is all about being aware of emotions and using them in problem solving and daily tasks. (See Psychology Today.) AI draws information […]
Continue reading...Boost Sales By December 31st!
It’s December. Did this month sneak up on you with regards to your marketing activities? If not, and you are completely prepared to make oodles of money, you can stop reading this and go enjoy a hot chocolate or something “holidayish.” Now, for the rest of us busy entrepreneurs who have a million things going on […]
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