Thanksgiving is Important for Entrepreneurs… Why?
Say “Thanks” All Year Long It’s Thanksgiving, and you are probably looking forward to spending time with family and friends… or just getting some much-needed rest. But for entrepreneurs, Thanksgiving is something much more important. It’s a time to be thankful for how far you’ve come and all of the ups and downs involved in […]
Are You Ready for the Holidays or Just Overwhelmed?
Time to Get your Content Strategy and Priorities in Place! It’s already mid-November and time to prepare for the holidays. And while things get super busy over the next, few weeks, here are a few things to keep in mind… Remember to celebrate! With all of the preparations for the holidays and getting things done […]
Is Your Social Media Working?
Or are you just posting and wasting time? Recently, Copyblogger killed its Facebook page, and Bob Bly wrote this interesting article in Target Marketing, “B-to-B Insights: Return to Sender”. It’s something to think about. Are you just posting on social media because it’s there and you think you need to? Or, is it actually providing […]
How to Create Positive, Word-of-Mouth
Are your customers helping you grow your business? Content strategy, public relations, direct mail, social media…. the list goes on. There are many ways to boost sales and awareness at your business. But with all of the marketing tools available, it can be easy to forget the one, basic thing that will grow your business […]
Caramel Apple Success Story from Tastee Apple, Inc.
It’s Caramel Apple Season so here are a few, business-success tips from Tastee Apple, Inc.’s Greg Hackenbracht Many of you are probably feeling a bit sad as summer comes to an end. But there is so much to look forward to in the months ahead including: cooler weather, beautiful fall-foliage… and one of my favorites… […]
What’s the Key to Getting Things Done?
Whether it’s content strategy, public relations, marketing, or laundry, it’s time to stop being overwhelmed! I don’t know about you, but since September started, things have really picked up with work. My “To Do” list is flowing onto several pages of new-business activities, content-strategy plans, SEO blogs, public relations, and more. And this doesn’t even […]
September is Go Time for Marketing!
3 Tips to Make Your Marketing Plan a Success Kids are back in school. Clients and co-workers are back from summer vacation. And everyone is in work mode. With this in mind, do you have your marketing plan ready for the next 3 months? If not, prepare an editorial calendar with activities, deadlines and goals […]
Is Your SEO Content Strategy A Priority?
75% of marketers may know something you don’t! Are you using SEO content strategy to your advantage? If not, you are missing out on a huge opportunity to significantly increase site traffic and sales. Specifically, did you see the recent report on “Digital Trends 2014” by Ektron? It found that 76.6% of the 400 Website […]
What is BtoB Content Strategy and Why Do You Need It?
SEO copywriting is just part of a bigger, marketing picture Are you using BtoB Content Strategy to boost sales? “SEO is important. Be sure to optimize your site for the search engines.” “Update your content and social media postings on a regular basis.” “Send out SEO press releases to get noticed online.” Content is a […]
How to Make Your Summer Content Sizzle
… and have time for a cool beverage It’s hot. It’s humid. It’s the middle of summer, and the last thing you feel like doing is starting a massive, sales campaign to bring in new customers. This won’t work anyway because most of your potential customers are either on vacation, getting ready to travel or […]