Category Archives for "Business"

3 P’s to PR Success

While many new entrepreneurs still think “PR” means “press release” instead of “public relations,” or that public relations is all about sending out press releases, this is only a small part of the big picture. Today, public relations represents getting your message out to the right people at the right time in the right format… […]

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Take A Digital Disconnection Break Already!

A few weeks ago, I was fortunate enough to take a vacation and get some rest and relaxation. During this time, I did not have access to e-mail, phone services or the Internet. Now, being someone who is constantly connected, I was worried about this. But guess what? Surprise, surprise, the world did not end […]

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How to Have a Happiness Problem

Your phone rings off the hook. Your Inbox is flooded with requests. Your schedule is packed. When you can’t take on any more clients and you can set whatever fees you want because you are booked solid with work, this is called a “happiness problem.” And while it can be wonderful to have all this […]

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Why Isn’t Your E-Mail Campaign Working?

You just spent a lot of time, effort and money creating an e-mail campaign. But when you sent it out, a ton of people unsubscribed, you received complaints and no one purchased your new product. It was a failure. But don’t despair! Use this opportunity to learn from your mistakes, and to create a more […]

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Are you Really Ready to Use Social Media?

As a small business owner, you are probably inundated with news about the latest, social media trends. There is facebook, Twitter, LinkedIn, Google Plus, and more. Do you have this feeling that you should get involved with it but just aren’t sure? Well, here are: 3 Ways to Know Whether or Not You Should Get […]

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5 Reasons to Use the Phone Instead of E-mail

If you are an SEO copywriter, love technology, or just don’t like dealing with people, you may be using e-mail too much and missing out on some important opportunities and communications. If you haven’t picked up the phone in some time, here are: 5 Reasons to Use the Phone Instead of E-mail 1. You have […]

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