Category Archives for "Content Strategy"

The #1 Mistake That Kills Your E-mail Campaign

Do you let your e-mail messages go out like this? You’re a small business owner who wants to save money wherever possible. I get it. But are you holding back funds in the right areas of your content-marketing plan? For example, it’s easy to hire an inexpensive copywriter with little experience to create your e-mail […]

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3 Tips to Save Thousands of Dollars and Hours on SEO

Get great results with a content-marketing strategy that works! You hired an SEO “guru” to help you, but you haven’t seen an increase in online rankings, traffic or sales. And unfortunately, you don’t know anything about search engine optimization so you’re not sure where to turn next. Sound familiar? Well, don’t worry. You are not […]

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Why Your Blog Doesn’t Work and How to Fix It

3 Tips to Turn Your Content Into Sales You write and post blogs on a regular basis, but nothing happens. They just sit there and you waste time, money and effort. What’s going on? Well, it can be simple to turn your blog content into sales. Here are three, simple tips to turn your blogs […]

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Why Your Content Marketing Strategy Doesn’t Produce Oodles of Cash and Customers!

3 Quick Tips for SEO-Copywriting Sales Success! “Content marketing strategy wins!” “Content is king!” “Search engine optimization rocks!” Yeah. Yeah. Yeah. You’ve read all of the recent news and reports on how great content is for your business. But your content-marketing-strategy is not producing sales, online awareness or credibility. What gives? Well, here are… 3 […]

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5 Content Errors That Kill Sales

Fix these simple mistakes before they send sales to the competition You worked hard to create the content on your Website, newsletter and blogs. You post the copy and wait for the results to come in. Well, you may be waiting a long time if you are unaware of… The Top 5 Content Errors That […]

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Don’t Forget SEO in Your Content-Marketing Strategy

Take advantage of this competitive tool to boost sales and online awareness Content is a huge part of most marketing strategies right now. In fact, recent stats from the Content Marketing Institute indicate that 72% of B2B marketers are “heavily focused on creating engaging content, citing it as the top priority for their internal content […]

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How to Get Your Blog Read in 3 Steps

Do people really want to hear what you have to say? Today, blogging is a huge part of content-marketing strategy. In fact, “79% of companies that have a blog report a positive ROI for inbound marketing,” per the (HubSpot State of Inbound report). However, you write blogs but don’t get great results. What’s going on? […]

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Are Your Blogs Blah?

Without a content strategy, you lose time, money and sales! You write and post blogs because they are good for your business… or are they? If you don’t have a content-marketing strategy in place, you may be losing time, money and sales in the process. That’s right. Your blogs may just be blah! Here’s how […]

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Got Local PR? Think Bigger for Better Results!

It’s time to set large, PR (public relations) goals and exceed expectations! Do you love your current public relations (PR) plan? Do you even have one in place? If not, you are losing out on third-party credibility you simply cannot obtain in any other way. And if you are just concentrating on local media, it’s […]

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