Are You Using These 3 Key, SEO Items in Your Copy?
You have your cup of coffee, your laptop and a quiet space to work. You are ready to write the copy for your Website. But then, the white screen stares at you. You have a thought… No, that’s not good enough… more staring at the screen: Ugh! Writer’s block! Well, most of us have been […]
Use Local, Small Business Public Relations to Boost Buzz
If you are a new entrepreneur, one of the best ways to start building buzz is with small business public relations and contacting local media-members. This way, you can practice your pitching skills with a smaller venue and begin creating media relationships to help your business grow. But how do you start your small business […]
You Have a Newsletter, Now What?
Ok. You have a newsletter registration on your home page, and people have started to sign up. Great! Now, what do you do? A. Sit back and watch who signs up. B. Communicate with your new registrants right away. C. Send valuable information to […]
Public Relations Tips for Small Business – What Not to Do
Finally! Your new small business is up and running, and you put up the “Open” sign. The only problem is, no customers are waiting to buy your products and services. What do you do? Small Business Public Relations to the Rescue! It’s time to build buzz by contacting the media, posting SEO press releases, using […]
Small Business Public Relations – Why Do You Need It?
Small Business Public Relations ““ What Is It? When many entrepreneurs think of public relations (PR), they think about sending out a press release. But PR is so much more: It entails all of the communications you have with the media, customers, employees, partners, etc. Why Do You Need It? By communicating with your customers […]
Do You Pass this Web Checklist?
You have your new Website up and running, and are ready to start bringing in sales. Perhaps, you spent hours writing the copy yourself? Or maybe you hired a big, Web company to design a site with all the bells and whistles? Either way, you are not finished:. unless, you did this one, key step: […]
Why Isn’t Your Site Optimized?
Is your site optimized for the search engines? If not, does one of these statements sound familiar? I don’t need SEO. It’s too expensive. I was ripped off by SEO in the past. Well, here’s the cold hard truth about SEO: You need search engine optimization to compete. What happens right now when potential customers […]
Do You Have a “We” Site?
Welcome to our site. We are the leader in widgets. Our widgets are the best. We use innovative technology. You should buy our widgets because blah, blah, blah. Yes, this is terrible copy for your site. But look at all the businesses out there that use this kind of language. And while you may not […]
Resolution, Shmezolution! How to Reach 2011 Biz Goals
Woo Hoo! It’s the New Year. Did you make a resolution to lose weight, stop smoking, or get in better shape this year? Maybe you want to start your own business? Well, as most of you know, it can be very difficult to keep a resolution. I always like to think of resolutions as long-term […]
Opportunity is Knocking. Answer the Door!
So I just got off of a publicized teleseminar with one of the top gurus in the information marketing industry. But get this: there were only three people on the call! I couldn’t believe it! Here I had access to free information and answers that could make me money: so I asked question after question […]