Category Archives for "eMail Marketing"

The #1 Mistake That Kills Your E-mail Campaign

Do you let your e-mail messages go out like this? You’re a small business owner who wants to save money wherever possible. I get it. But are you holding back funds in the right areas of your content-marketing plan? For example, it’s easy to hire an inexpensive copywriter with little experience to create your e-mail […]

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Are Your Blogs Blah?

Without a content strategy, you lose time, money and sales! You write and post blogs because they are good for your business… or are they? If you don’t have a content-marketing strategy in place, you may be losing time, money and sales in the process. That’s right. Your blogs may just be blah! Here’s how […]

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How to Drastically Improve Your Content in 20 Minutes or Less!

5 Simple Steps to Sales-Copy Success You are a small-business owner with a non-existent, content-marketing budget. This means you write all of your sales materials and hope for the best. Well, don’t despair! Even though you can’t hire a professional copywriter or content strategist right now, that doesn’t mean you can’t steal a few of […]

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How to Turn Content Into Sales

You have a unique, competitive advantage with content. Are you using it? You’ve spent hours writing really cool blogs, social-media posts and Website content that rocks… or does it? It’s one thing to write copy, it’s another thing to have your content actually create sales for your business. Content provides a unique way for you […]

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How to Avoid a PR Nightmare

5 Steps to Avoid Losing Time, Money (and Even Your Entire Business) in a Crisis With new technology, the public relations (PR) process has changed. In the past, PR focused strictly on company news, press releases and the media. Now, it works directly with all of your sales, SEO, social media, content-strategy, and marketing processes […]

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Is Content-Marketing-Strategy Dead?

No…You Just Have to Avoid Costly Shortcuts! It’s 2016, and marketing has changed. Today, your sales, public relations, social-media, SEO, and all other, activities work together to find and keep new customers through specific messaging. And at the heart of all of this is content. According to The Content Marketing Institute article on Key Roles […]

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What Matters Most in Your Small Business?

It’s time to stop and think about what’s really important for ultimate success. It’s the end of the year and time to reflect on your small business… and life. How did you do? Did you have a good year? Were sales up or down? When you have a quiet moment, and the “holiday rush” comes […]

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5 Fast Ways to Boost Holiday Sales with Content Marketing Now!

Take a few hours to make changes that bring results It’s the peak of the holiday season, and your sales are flat. What can you do? Here are… 5 Fast Ways to Boost Holiday Sales with Content Marketing Now! 1.      Review your site. Potential, new customers are visiting your site to find gifts. Do you […]

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