How Thick is Your PR Skin?
Once you start pitching the media, you may find yourself sucked into the fast world of deadlines and being connected to your “Blackberry leash” almost 24/7. And even though you are working like a dog, you still may have to deal with: “Why are we not seeing more sales?” “Why did that reporter misquote me? […]
Continue reading...How are you Dealing with Turbulence?
The plane drops and rises suddenly. It feels like I’m on a roller coaster thousands of feet in the air. Some passengers squeal every time the plane goes up and down. A baby cries. Finally, we land safely in Detroit. And what do you know? It’s not even raining. After the flight, I’m anxious to […]
Continue reading...2 More PR Myths – Busted!
You can still get PR even if you don’t have a lot of money. Remember my post from last week? Well, here are two more myths: shattered! Here’s the scoop directly from my new book, “Simple Publicity ““ How to do your own public relations to boost sales, awareness and credibility fast: without spending a […]
Continue reading...4 Scary PR Myths – Busted!
As Halloween approaches, are you scared about the future of your marketing and public relations activities due to a bad experience in the past or a minimal budget? Don’t be! After hearing from many entrepreneurs who were “taken” by a big agency or just didn’t have the money to pursue PR activities, I decided to […]
Continue reading...3 Ways to Get Publicity Now!
Do you need publicity right away to build some buzz for your products and services? Well, here are three things you can do right now that will help you get the word out: fast: 1. Write to your local paper. Check your local paper to see if they have an “Opinions” or “Letters to the […]
Continue reading...Update Your Site Recently?
I’m swamped with new client work, optimizing Web sites and SEO copywriting this week, so I’ll keep it short. But I wanted to share a question with you that I’m asked often: How often do I need to update my website? Well, the answer is, if you have not updated your website in the last […]
Continue reading...