How to Avoid a PR Nightmare
5 Steps to Avoid Losing Time, Money (and Even Your Entire Business) in a Crisis With new technology, the public relations (PR) process has changed. In the past, PR focused strictly on company news, press releases and the media. Now, it works directly with all of your sales, SEO, social media, content-strategy, and marketing processes […]
Is Content-Marketing-Strategy Dead?
No…You Just Have to Avoid Costly Shortcuts! It’s 2016, and marketing has changed. Today, your sales, public relations, social-media, SEO, and all other, activities work together to find and keep new customers through specific messaging. And at the heart of all of this is content. According to The Content Marketing Institute article on Key Roles […]
What Matters Most in Your Small Business?
It’s time to stop and think about what’s really important for ultimate success. It’s the end of the year and time to reflect on your small business… and life. How did you do? Did you have a good year? Were sales up or down? When you have a quiet moment, and the “holiday rush” comes […]
5 Fast Ways to Boost Holiday Sales with Content Marketing Now!
Take a few hours to make changes that bring results It’s the peak of the holiday season, and your sales are flat. What can you do? Here are… 5 Fast Ways to Boost Holiday Sales with Content Marketing Now! 1. Review your site. Potential, new customers are visiting your site to find gifts. Do you […]
Crazy Holiday Schedule? Your Content Marketing Doesn’t Need to Be!
Stop the madness and focus on what works with your B2B and B2C content strategy You are running around like a crazy person trying to shop, decorate, clean, prepare for guests, pack, wrap, ship gifts… the list goes on. And this doesn’t include all of the things you need to finish at work before you […]
You Need More Than BtoB Content Strategy for Success
3 Simple Secrets to Win Loyal Customers, Sales and Credibility You worked hard to get your BtoB content strategy in place. Now, your business is buzzing with current and interesting social-media-posts, articles, newsletters, videos, contests, case studies, press releases, and more. You are doing what needs to be done. And now, it’s time to take […]
What are You Writing and Promoting?
Your content strategy and PR should provide results! Have you seen all of the stories about the death of traditional, public relations (PR) lately? The fact is that most people can get the news they need by simply going to their favorite, online news site, watching television or conducting an online search. Because of this, […]
Do You Need a BtoB Content Strategist or a Copywriter?
There’s a big difference depending on your goals Potential, BtoB clients contact me on a regular basis looking for help. They have big sales-goals and know they need some copywriting done… but that’s about it. Well, if you are trying to boost sales, awareness, credibility, and more, it’s time to get specific. You may just […]
How Scary is Your BtoB Marketing?
You may be frightening customers away… It’s time for Halloween, and this begs the question… is your business in a frightful state or doing well? If things aren’t looking so good, it’s time to put in that extra effort to make things happen. Here are a few suggestions: Create a special, eReport or Infographic for […]
Content Strategy…Turn Social Media Hassles Into Happiness!
Sales Await! You have your morning cup of coffee, turn on your computer and look at all of your e-mails and “To Do” list. Then, that gnawing feeling hits you. You need to post something on all of your social-media channels again. Ugh! It’s never-ending. What to post? Where do you find information to share? […]