Category Archives for "Marketing"

Hiring a Publicist? Caution!

If you simply don’t have time to do your own publicity, you can generate new sales and awareness fast by hiring a professional. But what should you look out for, especially if you have a tight budget? Well, in addition to reviewing credentials and references, here are three, key warning signs to be aware of […]

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Do You Fight Over Which Words to Use?

Have you ever had a disagreement with a boss, client or co-worker over the use of certain words in a PPC campaign, SEO press release, e-mail, newsletter, Web site page, or other, marketing piece? If you are trying to get the most out of your marketing, SEO and PR campaigns, you’ve probably run into this […]

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SEO Copywriting with PR Boosts Sales Fast

An article  in BtoB Online at btobonline.com/apps/pbcs.dll/article?AID=/20100331/FREE/100339984, stresses the fact that traditional  public relations activities are an important part of  marketing and sales. Why? During tough economic times, it’s important to keep marketing messages in front of target audiences. If you don’t, your competition will. And this can be tough if you are working with […]

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Three Easy Ways to Build an Online Presence

As a professional woman, you know you need an online presence. But with all of your responsibilities, it can be easy to give this a low priority on your “To Do” list. Not to worry! You can create a great online-presence to improve your business relationships, brand-image and more without spending a lot of time […]

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It’s Time for PR Action!

Even if things are still rough  with the economy, this is not the time to sit around and get depressed by the latest news. Instead, it’s time to take action. Do you want some free publicity within the next two weeks? Here’s what you can do right now: Research. If you don’t already have it, […]

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