Category Archives for "Repuation Management"

How to Avoid PR Scams

Stop wasting time, money and resources The phone rings and it’s a producer who wants to speak to the CEO of your company right away. You think it’s a media call, drop everything and listen to what the person on the other end of the line has to say. Wow! It sounds great. They are […]

Continue reading...

Thanksgiving is Important for Entrepreneurs… Why?

Say “Thanks” All Year Long It’s Thanksgiving, and you are probably looking forward to spending time with family and friends… or just getting some much-needed rest. But for entrepreneurs, Thanksgiving is something much more important. It’s a time to be thankful for how far you’ve come and all of the ups and downs involved in […]

Continue reading...

3 Tips to a Better, Video Interview

Are you ready for that big, publicity opportunity? The phone rings, and a well-known producer at one of your targeted media-venues wants to interview you via video in 30 minutes. That’s fantastic! But wait…are you ready? If so, this could be a great, publicity opportunity to help boost sales, awareness and credibility fast. If not, […]

Continue reading...

Is Your Social Media Working?

Or are you just posting and wasting time? Recently, Copyblogger killed its Facebook page, and Bob Bly wrote this interesting article in Target Marketing, “B-to-B Insights: Return to Sender”. It’s something to think about. Are you just posting on social media because it’s there and you think you need to? Or, is it actually providing […]

Continue reading...

How to Create Positive, Word-of-Mouth

Are your customers helping you grow your business? Content strategy, public relations, direct mail, social media…. the list goes on. There are many ways to boost sales and awareness at your business. But with all of the marketing tools available, it can be easy to forget the one, basic thing that will grow your business […]

Continue reading...