Are You Missing Errors in Your Content Strategy?
Something sneaky in your copy may be ruining sales! I get in the car and rush to my next appointment. Freeway traffic brings everything to a halt, and I sit and wait. My stomach starts growling so I eat the fake-chocolate protein bar I have in my briefcase. Finally, traffic lets up, and I get […]
Continue reading...3 Tips to Find a Good Publicist
Get the content and publicity results you really want! Recently, I talked to several entrepreneurs who were “ripped off” by large agencies. They were promised big results and ended up wasting time and money. Has this happened to you? If so, here are a few tips to help you find good, PR people who will […]
Continue reading...5 Reasons Why You Should NOT Hire a Content Strategist
Did you know this can happen? You are swamped with work. There are looming deadlines, big meetings, employees, and phone calls to manage. Plus, you need to be home in time to attend a family softball game, sneak in a workout, take out the garbage, and prepare for your day tomorrow. There is a lot […]
Continue reading...3 Steps to Give Clients Exactly What They Want
Are you doing what it takes to grow your business? If you are a small business owner, you know how difficult it can be to compete. You not only have competition on a local level, but you may be struggling to win new clients from large, national corporations as well. Being an entrepreneur is tough, […]
Continue reading...Why Are Customers Leaving Your Site?
Are you Guilty of These 3 Website Sins? You’ve spent hours creating your website, marketing your products and services and writing content. That means you website traffic should grow, and the sales should be coming in… but they’re not. Why not? Well, you may be guilty of these… 3 Website Sins That Turn Customers Away […]
Continue reading...The Top 3 Things NEVER to Say to a Reporter
Are you guilty of blurting out these mistakes? If you are a new entrepreneur, you may be looking forward to an upcoming interview with a local or national reporter. You’ve reviewed your notes and talking points and feel prepared. But just as a reminder don’t forget these… 3 Things Never to Say to a Reporter […]
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