You Need More Than BtoB Content Strategy for Success
3 Simple Secrets to Win Loyal Customers, Sales and Credibility You worked hard to get your BtoB content strategy in place. Now, your business is buzzing with current and interesting social-media-posts, articles, newsletters, videos, contests, case studies, press releases, and more. You are doing what needs to be done. And now, it’s time to take […]
Continue reading...What are You Writing and Promoting?
Your content strategy and PR should provide results! Have you seen all of the stories about the death of traditional, public relations (PR) lately? The fact is that most people can get the news they need by simply going to their favorite, online news site, watching television or conducting an online search. Because of this, […]
Continue reading...Do You Need a BtoB Content Strategist or a Copywriter?
There’s a big difference depending on your goals Potential, BtoB clients contact me on a regular basis looking for help. They have big sales-goals and know they need some copywriting done… but that’s about it. Well, if you are trying to boost sales, awareness, credibility, and more, it’s time to get specific. You may just […]
Continue reading...The Top 10 Ways to Be a Successful, BtoB Content Marketing Strategist or Entrepreneur
Are you losing sales by not following these tips? With so much competition in today’s business world, it may seem impossible to get ahead as a BtoB content marketing strategist, entrepreneur or both. Well, it isn’t if you follow a few, key tips. Want to see to see sales and positive awareness skyrocket? Here are… […]
Continue reading...3 BtoB Content Strategy Sins to Avoid
Is all that copywriting time and effort really worth it? What you think is a B2B content strategy may not be. You have different authors creating content with various styles and tones. You cover various topics and you post new content each week. You are on a roll, and everything is moving along… or is […]
Continue reading...Use the Summer for Content Marketing Success
What’s your BtoB strategy for the months ahead? Is Your Content Marketing Strategy on Fire?! It’s hot out there! For many of you, that means you are spending more time in your office in the nice, cool air conditioning. And while business may be slower as people take vacations and spend time with family and […]
Continue reading...