It’s Summer! Don’t Worry About SEO!
Happy Independence Day from Ranking Stress! It’s summer, and that means you’ll want to spend more time away from your office. But with all of the recent SEO news about the search engines changing their algorithms, you may think you need to put in more hours to study these changes and act accordingly. Well, I […]
Continue reading...Don’t Have a Content Marketing Strategy? You’re Losing Money!
Writing copy that sells is not a passing trend. While there is a lot of hype now about BtoC and BtoB Content Marketing and Content Strategy, these processes have been around for a long time… just with different names. And there is no need for confusion. Let’s keep it simple… What is content marketing? It’s […]
Continue reading...What Are Your Trying to Accomplish with your BtoB Content?
The days of wishing, hoping and haphazard results are over. What is really going on with your BtoB content strategy? Please answer these questions… Are you just posting on social-media when you remember, or just because you “think you are supposed to” because everyone else is? Do you have tons of “social” followers, but no […]
Continue reading...How Specific is your BtoB Content?
Original Copy for your Target Market = Sales Are you writing original, BtoB content specific to your target market? With so much content on the Internet today, it’s easy to “copy and paste” information just to post something and check that off of your “to do” list. But don’t do it! Sure. It’s easy, but […]
Continue reading...Rainy Days Mean Better Content Strategy!
3 Tips to Boost Online Awareness Fast How is the weather in your area? For most, temperatures are rising, but you may be experiencing more rain. And as the poem goes, April showers will turn into May flowers. With this in mind, what are you doing to advance your business on the rainy days? If […]
Continue reading...Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing?
Combine content efforts for the best results! Do you write content only to share your thoughts and insights? Do you send out a press release just to announce news? Do you distribute e-mails, newsletters, and other messages solely to sell, sell, sell? Well, I’m sorry. The days of “solo” communications are over. Today, all of […]
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