How to Simplify the SEO Process with One Word
You receive hundreds of e-mails, calls, Webinar requests, and more each month about how someone can get you better search rankings on the Internet. Most of these messages go into your trash with a simple click of the delete button. After all, all this data is overwhelming, and you need to focus on your work […]
What Do You Do with Your SEO Keywords?
Ok… you worked for hours researching keywords, and you have a good list of SEO keywords to use. Now, what do you do with your list? Well, it’s time to get organized. Create an Editorial Calendar. You’ve probably seen the editorial calendars that media venues use to organize their publications for the upcoming months. It’s […]
Are You Spending Time on Your Words?
Chocolate. Jewelry. Cards. Ethical Roses. Ahhhh. All nice things for Mother’s Day: Wait, ethical roses? What the heck is an “ethical rose”? Well, that’s exactly what I thought when I was driving home from a meeting and listening to a very interesting radio spot. According to the announcer, we need to buy “ethical roses.” No, […]
3 Quick Tips to Improve Your Website Today
Your Website is up and running, and you love it. But, what do your customers think? If your site traffic is low (check your Google analytics to find out), it’s time to take a closer look at your site. The good news is, you can make a few, free changes that result in drastic improvements. […]
Are You Using These 3 Key, SEO Items in Your Copy?
You have your cup of coffee, your laptop and a quiet space to work. You are ready to write the copy for your Website. But then, the white screen stares at you. You have a thought… No, that’s not good enough… more staring at the screen: Ugh! Writer’s block! Well, most of us have been […]
Do You Pass this Web Checklist?
You have your new Website up and running, and are ready to start bringing in sales. Perhaps, you spent hours writing the copy yourself? Or maybe you hired a big, Web company to design a site with all the bells and whistles? Either way, you are not finished:. unless, you did this one, key step: […]
Why Isn’t Your Site Optimized?
Is your site optimized for the search engines? If not, does one of these statements sound familiar? I don’t need SEO. It’s too expensive. I was ripped off by SEO in the past. Well, here’s the cold hard truth about SEO: You need search engine optimization to compete. What happens right now when potential customers […]
Do You Have a “We” Site?
Welcome to our site. We are the leader in widgets. Our widgets are the best. We use innovative technology. You should buy our widgets because blah, blah, blah. Yes, this is terrible copy for your site. But look at all the businesses out there that use this kind of language. And while you may not […]
3 Ways to Get Publicity Now!
Do you need publicity right away to build some buzz for your products and services? Well, here are three things you can do right now that will help you get the word out: fast: 1. Write to your local paper. Check your local paper to see if they have an “Opinions” or “Letters to the […]
Are You Capturing Visitor Data?
As you search the Internet, you probably visit many sites that offer free newsletters, reports, weekly updates, and more. And while this may seem like a lot of work, there is a reason so many businesses and organizations offer this information: They are capturing site visitor data to create customer relationships and grow sales. Do […]