How to Avoid PR Rip-Offs
“I just paid a small fortune to a big, PR agency and have nothing to show for it!” “We hired a freelance copywriter, and he took our money and ran.” “I paid a lot of money for media placements. Isn’t that how it works?” Yes, folks. These are just some of the unhappy questions I […]
Are You Really Ready for that Press Release?
You have your business up and running and are ready to announce it to the world. Hold on! Before you send out that press release letting everyone know about your services, there are three things to keep in mind: 1. Is your site ready? If people see your press release […]
3 Top Ways to Get Customers Fast
Things may be tough right now, but there are new customers out there who need your products and services: But how do you attract these new customers, and keep them, without a big budget? Well, here’s a quick reminder of the top three, cost-effective ways to start increasing your sales: 1. Look at Your Offer. […]
It’s Time for PR Action!
Even if things are still rough with the economy, this is not the time to sit around and get depressed by the latest news. Instead, it’s time to take action. Do you want some free publicity within the next two weeks? Here’s what you can do right now: Research. If you don’t already have it, […]
Does Your Web Site Sing This Song?
There are a lot of performing arts shows out there today (“Fame,” “Glee,” “So You Think You Can Dance,” “Dancing with the Stars,” etc.), and I love watching the good dancers and singers. But it made me think about public relations and SEO copywriting. For example, you know how some of the performers warm up […]
Why Do You Need An SEO Copywriter?
Search engine optimization (SEO) is much for than adding a few keywords to your site. SEO is a strategic process of researching competitive data, finding the right words to work with your organization’s messaging and providing valuable information. Of course, you can research some SEO keywords through one of the many free tools like www.keyworddiscovery.com, […]
Are You Twittering Valuable Tweets?
If you’ve entered the world of Twitter, www.twitter.com, you know there is a lot of junk out there: people telling you what they ate for breakfast, what happened at the dentist, the cute thing their child said yesterday: you know what I’m talking about. Now, many of these Tweets really are for the birds and […]
Got Stress? How a PR and SEO Copywriter Manages It
What a crazy week! Just as I got out of bed at 4:00 a.m. ready to work on my upcoming book about PR, I’m deep into crisis management: A blogger posted some nasty comments about my client’s site (for no particular reason). A WSJ reporter cancelled his story featuring my client at the last minute. […]
Why Isn’t Your Publicity Working?
Yesterday afternoon, I received another call from a small business owner who hired a publicist and received little to no results. And another entrepreneur e-mailed me to tell me that his press release didn’t capture any media attention…so with this in mind, what happened? What Makes Public Relations Work? If your PR activities are not […]
Spring Forward with SEO Copywriting
Did you spring forward with Daylight Savings Time on Sunday? I usually love the longer days, but I had to get up at 3:00 a.m. to catch a flight on Monday so it was pretty ugly…but I’m in much better shape today! Anyway, this time change can act as a reminder to jumpstart our lives. […]