Confirm Your Quotes and Avoid Embarrassment

It’s 4:00 a.m., and I’m working on the final chapter of my PR book, which is due out in a few weeks. An associate suggested that I use a quote from a particular study… no problem!

But then I started to conduct some research. I had plenty of resources quoting stats from the study. However, I always like to quote the actual source rather than quoting someone who is just talking about the source. And I couldn’t find the study anywhere.

Finally, after about 45 minutes of searching and reading online, I found an article about the study ( …. It turns out that the study is a myth!

All of these well-known speakers have been quoting this study as truth, and it doesn’t even exist!

It just goes to show you that you should always check your sources carefully when writing anything. Sure, it takes extra time and effort. But it’s well worth it.

After all, do you really want to be embarrassed and lose your credibility over a simple quote you didn’t bother to check?

Just a quick reminder to help you boost sales, awareness and credibility. If you’d like some free pointers to help you with your PR and SEO copywriting, please let me know below or at I’m here to help! Thanks!

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