Do You Really Need SEO?
What is Search Engine Optimization?
How do you use it for a competitive edge?
If search engine optimization (SEO) is not part of your content marketing strategy, why not?
When your content is optimized correctly, it will appear in the rankings when potential customers search for your products and services online.
If it’s not optimized, and your competition’s content is, guess who is going to get all of that new business?!
What Exactly Is SEO?
If SEO just sounds like technical jargon to you, it’s really not that complicated. Basically, it’s about providing quality online content about a certain subject with the appropriate keywords, links, titles, and descriptions added accordingly so the search engines can find it.
SEO is not about packing certain keywords into your content and hoping for top rankings.
Yes, this was trendy in the past, but it absolutely doesn’t work today. Search engines go through your online content and rank it according to the quality and subject matter.
With this in mind, here are…
A Few Things to Be Aware of with SEO…
• Avoid Tech Companies for Writing.
Many technical companies will agree to do all of your SEO when they create or update your website. But be very careful with this!
It’s essential to hire a copywriter who is certified in SEO… not just a technical person.
After all, SEO is all about providing quality content, and only experienced copywriters know how to do this while adding all of the right information for the search engines.
• Check Results Regularly.
When you hire an SEO copywriter, be sure that they regularly report the results.
One of the key benefits of SEO is that you can see how many people click on your content, what your keyword rankings are compared to competitors, hot trends, and other pieces of valuable data.
This information allows you to stop the content that isn’t working and update it for better results in real-time. But, if you don’t have this information, you can’t make the changes needed.
• Get an Explanation.
Now, if you receive SEO reports but have no idea what they mean, ask questions! The data should be easy to read and understand.
If your SEO team members use a lot of technical talk that you don’t understand, get answers. After all, you are paying to receive this information so that you can use it to your advantage.
Enjoy a Competitive Edge with SEO
If you don’t optimize your online content for the search engines, you are missing out on a huge opportunity. When it is written the right way with the appropriate SEO wording, links, descriptions, and more added, your business can see a huge increase in online awareness and sales.
However, it’s essential to find an experienced copywriter to help you understand the process and meet your goals. Once you do, SEO will no longer be a mystery but an essential part of your content marketing success!