Focus Your SEO and PR Efforts for Ultimate Success

I just got off the phone with a potential new client. She wasn’t sure how to build buzz for her organization. And after months of jumping around with SEO, media pitching, press releases, and other activities, she needed my help. Nothing was working. Do you know why? She wasn’t focusing on a specific goal.

How are you going to get there if you don’t know where you’re going?

While it’s essential to take advantage of all the publicity and search-engine-optimization activities available to save time and money while building awareness, they won’t work unless you have an action plan.

Now, it can be tempting to just jump in and start using the various social media applications, SEO tactics, press-release distribution services, and other cost-effective technologies to try to boost sales quickly. Instead, if you focus your efforts and develop an action plan, you’ll have much better results. And it doesn’t need to take a lot of time.

Here are three quick steps to help you organize your activities:

1.  Research.
Figure out whom you are trying to reach and where your target market hangs out. Do they use social media like Twitter ®, FaceBook, YouTube, and others? Or does your audience stick to niche, industry publications? Make a list of the tops venues or sites to pursue and the results you hope to accomplish within a certain timeline.
2.  Solve Your Customers Problems.
Next, use the appropriate venues you just discovered to offer solutions to your customers’problems.

Maybe you can write an article about a key topic for one of your targeted publications? Perhaps you can offer valuable information via blog entries on your site?

The whole point is to focus on your customers and give them the information they need in the place they will most likely go to find it.

3. Get Help.
Now that you know what kind of information to provide your customers (and where to distribute it), get some help.

Whether you hire an intern who can monitor your online buzz at no cost, a SEO expert who can save you time and effort with the appropriate Web coding or a publicist who can serve your organization’s specific needs, outsource some of this work to people who can help you stay on track with your action-plan goals. Then, you can focus on your core business activities and pleasing current customers.

Rather than try different activities haphazardly to bring in sales, take the time to develop an action plan first. Then, monitor your progress. In the end, you’ll save time and money. But more importantly, you’ll be able to service your current customers while bringing in new ones quickly and cost-effectively.

Do you need help with your public relations and SEO copywriting activities? Please contact me below or at I’d love to hear from you!

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Focus Your SEO and PR Efforts for Ultimate Success - October 12, 2009 Reply

[…] Read more here:  Focus Your SEO and PR Efforts for Ultimate Success […]

Kouba - October 15, 2009 Reply

I liked it. So much useful material. I read with great interest.

Clemento - October 16, 2009 Reply

I added your blog to bookmarks. And i’ll read your articles more often!

Ventego - October 19, 2009 Reply

Valuable thoughts and advices. I read your topic with great interest.

Saurooon - October 22, 2009 Reply

Interesting, I`ll quote it on my site later.

Polprav - October 23, 2009 Reply

Hello from Russia!
Can I quote a post in your blog with the link to you?

Tracy Barnhart - October 24, 2009 Reply

What is a good rate for releasing press releases when trying to build buzz? I heard someone say the other that that in addition to blogging, twitter and facebook that they released 15 press releases in 12 weeks. I’ve never heard of that type of rate before. When focusing your efforts, as you mention, should you be shooting to inundate people like this or be more strategic? I would think the later, but then, I don’t have a pr background. Thanks. Your information is always helpful.

admin - October 24, 2009 Reply

Hi Tracy,

Thanks for your comment. A lot of businesses release too many press release in hopes of building buzz. But when it comes right down to it, you have to think about what you want to accomplish with your release.

If you want the media to pay attention, it’s much better to pitch a specific reporter a specific message rather than sending out tons of press releases to hundreds of reporters in hopes of some coverage.

And if you want to bring in new customers, it’s important to think about their needs. Do they really want to see a bunch of press releases?

Another think you need to worry about with sending so many press releases is credibility. If you send out too many, who is really going to care when you have some big news to share?

In a nutshell, it’s essential to think about why you are sending out a press release before you send it. And I would advise posting at least one per month to stay current. But if you have some valuable and interesting information to share more than once a month, additional press releases may be worthwhile.

Hope this helps. For more information on this, check out my newsletter and articles at


admin - October 26, 2009 Reply

Thanks for your comments everyone. If you haven’t already done so, you’ll find more free tips on my newsletter at I’m glad to help!

And Polprav, feel free to quote the article with a direct link back to my site.

Melanie Rembrandt

BackLink - October 29, 2009 Reply

Great blog post.

Building backlinks to your website is very important in achieving a top search engine ranking.

You don’t have to spend hours building backlinks!

BackLink Building

Shy F. - November 1, 2009 Reply

Awesome info. Thanks for everything…

admin - November 2, 2009 Reply

Glad it helped you! All the best!
Melanie Rembrandt,

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