Holiday Cards-An Opportunity to Make Contact

As the holidays approach, you are probably swamped with year-end work activities and preparing for your own personal celebrations at home.

The last thing on your mind may be the thought of purchasing business holidays cards, writing messages and addresses, licking envelopes, and buying stamps. But you may be missing out on a great opportunity.

Not only are holiday cards a fantastic way to spread some cheer during tough times, but they offer a great way to get through to potential new clients, investors and sponsors, renew relationships with media members and thank valued customers.

After all, most people appreciate a personalized holiday card and will open this type mail.

Now, you may think it will take too much time and cost too much money to send out cards, but with today’s technology, it can be very easy and cost-effective.

Some services will even take care of printing and mailing for you! (Check out and your local print shop for help.)

And if you are really short on funds, you can always send electronic greetings through Hallmark, Yahoo! and others.

If possible, try to set aside a few hours to create an address list and send out holiday cards in the next few weeks. It may be a lot easier than you think and well worth the effort.

Not only will you help build business relationships, but you’ll spread some holiday cheer…and we could all use some of that right now!

If you need help with your copywriting and PR efforts, please let me know. Thanks!

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Lindsay - December 11, 2008 Reply

I agree that sending business holiday cards is essential, especially this year! But I think the personal touch with handwritten addresses and a personal line or two after the printed signature carries far more weight with customers or clients. Anyone can do a mass-mailing with printed labels and printed signatures…the effort a human touch gives can make all the difference in terms of perceived value and customer loyalty support.

I have lots of ideas and advice about sending company holiday cards on my blog…I got tired of seeing typos and machine addressed cards year after year and decided to offer better suggestions! Take a look, if you get a chance!

rembrandtwrites - December 11, 2008 Reply

Hi Lindsay,

Thanks for your comments, and I agree. Nothing beats adding a personal note to a card. And it is completely worth the extra time and effort. I hope people visit your site for additional tips regarding this.

Have a great holiday!

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