How to Pitch the Media-Part 2
On Tuesday, I shared some quick tips on how to pitch media members. Here are some additional pointers:
5. Be Succinct.
Reporters are on deadline. Get to the point fast. Practice what you are going to say in advance. Then, speak clearly and succinctly.
Mention the most important benefits of your story angle first. Reporters will appreciate your sense of urgency and respect for their timelines.
6. Know Your Industry.
Become an expert in your field and know the most current news, events and activities within your industry.
Share your news with reporters. Soon, they will come to you for the latest industry updates.
7. Offer Expert Advice.
Without pitching your own products and services, introduce yourself as an expert to a targeted media member. Comment on a current news item, provide a special report and offer your help with a future article.
Reporters will appreciate the fact that you are willing to provide assistance and may add you to their list of resources.
8. Follow-up Accordingly.
Media members are busy people, and you will probably need to make an effort to stay in touch with them.
If you are waiting for a pending story or a call back and haven’t heard anything for a few days, feel free to contact the media member directly.
Don’t be a pest but conduct the appropriate follow-up when necessary. This is essential to obtaining schedule media clips and maintaining media relationships.
Hopefully, these tips will help you pitch your story to media members and get results. By “thinking like a reporter” and offering beneficial information in a timely fashion, you’ll definitely increase your chances of obtaining good media coverage.
If you’d like help with your pitching efforts and online copywriting, please let me know here or at www.rembrandtwrites.com. I’m here to help! Thanks!
[…] a 2-part series of articles by Rembrabdt Communications on How to Pitch the Media Part I and Part II. I encourage you all to read them. Many small and micro businesses make the mistake of thinking […]