Lucky with PR?
Happy St. Patrick’s Day!
Do you have the “Luck ‘O the Irish” when it comes to media clippings and publicity?
If not, try these quick tips to get your business mentioned in the press:
1. Review unique benefits.
What do you offer that no other business does? Turn this benefit into a unique story idea relevant to current news or industry trends.
2. Find the right reporter.
Once you have a cool story to tell, find just the right media member to contact. Why will that person be interested in what you have to say? Practice your pitch and call the reporter directly. You never know what will happen!
3. Update your website.
Have you added search-engine-optimization (SEO) keywords to your site yet? Do you provide valuable information right away?
If site visitors can’t find your site, or don’t know what they are supposed to do when they get there, you lose sales. Take a few minutes to add fresh, valuable content to your site, along with some good keywords, and you’ll help boost sales.
These are just a few quick tips to help you find your pot of gold in sales!
Need more help or have questions about your small business public relations and SEO copywriting? Please contact me below or at www.rembrandtwrites.com. I’d love to hear from you!