Your Secret Weapon To Cultivate Authority Is… You open your favorite newspaper, and your competition’s CEO is smiling back at you helping a local charity and showing lots of authority and credibility. The feature article includes positive testimonials from community...
PR and Content Strategy Insights
Got Authority?
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Writing Your Own Content? How’s That Going?!
The real results may surprise you… Do you write your own copy to save resources, hire an inexpensive tech person to write your content, and/or put off writing new content until you have time? If your answers are positive, you are probably sending potential customers,...
Don’t Have Time For A Print Newsletter? Think Again!
Don’t Miss Out On This Competitive Advantage! You get print newsletters in the mail on a regular basis and check the highlights. Sometimes, you contact the people mentioned to learn more or share the data with your friends and associates. Yes, you’ve seen them...
Do You Have “Relations” With Your “Public”?
The secret to public relations and business success… If you send emails to media members, distribute press releases and communicate with your target market on a regular basis… but get zero response, you may be forgetting something very important – the human...
Why Media Members Aren’t Calling You
Don’t Forget the “Relations” in “Public Relations” (or PR)! When you appear in the media that your target market pays attention to, you receive third-party credibility you can’t get in any other way. This is because it’s not advertising or a paid placement; it’s what...
Beware Of The “A” In “AI”!
You may be losing potential customers and patients as you read this. If you use ChatGPT, Google Gemini, Microsoft Copilot, or one of the other AI tools out there to create content quickly for your marketing and sales strategies, there is something very important you...
Get To Know SEO And Avoid Scams
What To Know About SEO! Avoid the scams and enjoy a competitive advantage… You hear a lot of buzz about SEO, or search engine optimization, so you sign up for a service to provide it for you… and leave it up to them. Unfortunately, many entrepreneurs have come to me...
No April Fool – Irreputable Companies Are Waiting To Take Advantage Of You!
Tips to Avoid Website, SEO and Other Communication Service Rip-Offs I get it. You have a lot going on. But you need fresh new content on your website, newsletters, emails, social media, etc. so, you may fall victim to those exciting marketing messages you receive on a...
Can’t Get You Out Of My Head… Or Can You?
The secret to turning those ideas into actual content… You have so many ideas to move your business forward, and you’re just waiting for that little bit of extra time to write your book. But you have customers, employees, family members, and friends to attend to right...