What’s your BtoB strategy for the months ahead? Is Your Content Marketing Strategy on Fire?! It’s hot out there! For many of you, that means you are spending more time in your office in the nice, cool air conditioning. And while business may be slower as people take vacations and spend time with family and […]
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Are you guilty of these 5 copywriting sins? Over the last twenty-plus years as an SEO copywriter and BtoB content strategist, I’ve seen good writing and terrible writing. I’ve seen excellent job-applications and pathetic attempts at getting hired. I’ve seen new copywriters miss opportunities and experienced writers ruin working relationships. And after spending hours […]
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Happy Independence Day from Ranking Stress! It’s summer, and that means you’ll want to spend more time away from your office. But with all of the recent SEO news about the search engines changing their algorithms, you may think you need to put in more hours to study these changes and act accordingly. Well, I […]
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Writing copy that sells is not a passing trend. While there is a lot of hype now about BtoC and BtoB Content Marketing and Content Strategy, these processes have been around for a long time… just with different names. And there is no need for confusion. Let’s keep it simple… What is content marketing? It’s […]
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Time to provide valuable information to boost new, customer sales today. You are ready to start your content marketing strategy with some great blogs. You turn on computer, open Word, and get ready to write. Then, you wait. The keyboard beckons for you to strike a key. Inspiration is calling. But. Nothing. Happens. Your mind […]
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Your tactics depend on your target market You are busy running your business and know that you should be posting blogs on a regular basis, but who has time? Ugh! It’s just another thing on your giant, “To Do” list that is stressing you out. But in reality, you may be worrying for nothing. Remember, […]
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