Got EI PR?

Got EI PR for success?

Emotional Intelligence Is A Major Part of Public Relations Success. Are You Using It? As you work on your marketing and prepare emails, newsletters, ads, social media posts, and other digital marketing, don’t forget two important tools to get better and faster results. Just remember EI PR: 1. EI How much did you use AI, […]

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Got Direct Response Public Relations?

Melanie Rembrandt at Legal Marketing conference discussing direct response public relations

What Happens After Your Post Your Content? You add a fantastic video to YouTube and a great image on Facebook. Lots of people provide comments and give you a thumbs up. Woot! Ego boost! But then what happens? If you don’t have your back-end direct-response public relations (PR) process in place, you miss a huge […]

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How To Distribute A Press Release

Press release distribution

A standard press release is a simple, one page document written in Associated Press (AP) style that announces a single, coherent message. If you go to https://apnews.com, you’ll find press releases written in this format, and you can use them as a template to write your own. But once you have your release written what […]

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Got Public Relations For 2026?

Got public relations in 2026?

Happy 2026! Do you have PR, or Public Relations, on your agenda for success? Well, you may not know what it is and why you need it! “Public relations” does not mean “press release.” It does not mean that you send out a press release and wait for the phone to ring… and then give […]

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Hello Holiday Cheer! Goodbye Stress!

Relax! Public relations success

No. This is not about PR, but it’s important! Let’s face it. Things can get pretty hectic in December. You have year-end deadlines at the office, various events to attend, cooking, baking, cleaning, wrapping, shopping… the list goes on. Before you know it, the calendar reads, “January,” and your holiday season was just a stressful […]

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