A standard press release is a simple, one page document written in Associated Press (AP) style that announces a single, coherent message. If you go to https://apnews.com, you’ll find press releases written in this format, and you can use them as a template to write your own. But once you have your release written what […]
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Happy 2026! Do you have PR, or Public Relations, on your agenda for success? Well, you may not know what it is and why you need it! “Public relations” does not mean “press release.” It does not mean that you send out a press release and wait for the phone to ring… and then give […]
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No. This is not about PR, but it’s important! Let’s face it. Things can get pretty hectic in December. You have year-end deadlines at the office, various events to attend, cooking, baking, cleaning, wrapping, shopping… the list goes on. Before you know it, the calendar reads, “January,” and your holiday season was just a stressful […]
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3 Quick Tips To Save Thousands of Dollars and Hours of Aggravation… As Thanksgiving approaches, I’d like to thank you for reading and your support throughout the year. With this in mind, here are some public relations’ tips to help your business or practice grow! When your target audience members hear or see a story […]
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Your Secret Weapon To Cultivate Authority Is… You open your favorite newspaper, and your competition’s CEO is smiling back at you helping a local charity and showing lots of authority and credibility. The feature article includes positive testimonials from community members, a full history of the company’s experience and contact information to obtain more information. […]
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The real results may surprise you… Do you write your own copy to save resources, hire an inexpensive tech person to write your content, and/or put off writing new content until you have time? If your answers are positive, you are probably sending potential customers, investors, new hires, and other influencers to the competition as […]
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