The real results may surprise you… Do you write your own copy to save resources, hire an inexpensive tech person to write your content, and/or put off writing new content until you have time? If your answers are positive, you are probably sending potential customers, investors, new hires, and other influencers to the competition as […]
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Don’t Miss Out On This Competitive Advantage! You get print newsletters in the mail on a regular basis and check the highlights. Sometimes, you contact the people mentioned to learn more or share the data with your friends and associates. Yes, you’ve seen them at work and you’re reading one right now! Print newsletters are […]
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The secret to public relations and business success… If you send emails to media members, distribute press releases and communicate with your target market on a regular basis… but get zero response, you may be forgetting something very important – the human aspect! While technology and AI have significantly advanced the speed of content creation, […]
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Don’t Forget the “Relations” in “Public Relations” (or PR)! When you appear in the media that your target market pays attention to, you receive third-party credibility you can’t get in any other way. This is because it’s not advertising or a paid placement; it’s what public relations, or PR, is all about. You may already […]
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You may be losing potential customers and patients as you read this. If you use ChatGPT, Google Gemini, Microsoft Copilot, or one of the other AI tools out there to create content quickly for your marketing and sales strategies, there is something very important you may be missing… something that can send potential new customers […]
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What To Know About SEO! Avoid the scams and enjoy a competitive advantage… You hear a lot of buzz about SEO, or search engine optimization, so you sign up for a service to provide it for you… and leave it up to them. Unfortunately, many entrepreneurs have come to me with issues related to search […]
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