Review These 2 Things to Help Boost Sales

I’ve been swamped with work this week and just remembered an important “New Year’s” tip to share with you.

Have you checked these two things recently? If not, you may be missing out on new customers and media interviews.

1. Is there old copy on your website?

Try to take a few minutes to review your website. Check all of the pages for old copyright dates and outdated information. In the process, you’ll probably notice additional updates that need to be made right away.

After all, you want to provide current, fresh information. Otherwise, you may lose new customers:and sales.

2. Is your media list old?

How long has it been since you checked your media-list information? Due to current economic conditions, many media members have moved to different employers or organizations.

If you automatically send your press releases and news to an old list, you may be wasting time and money. Be sure you have the right contact information for the right people.

To start 2009 off the right way, try to take a moment to review your goals and actions. Update your website and media information now, and you’ll avoid problems later on.

Need help with the copy on your website or your PR efforts? Feel free to send me a note here, or register for my free, monthly newsletter at I’m here to help! Thanks.  

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