Does Your Website Have this Problem?
When was the last time you updated your Web site and looked at the content? If it has been more than a few days, you may be losing out on a lot of new business. Take a moment to look at it now. Is it speaking to the needs of your customers or does it […]
Why Do You Need An SEO Copywriter?
Search engine optimization (SEO) is much for than adding a few keywords to your site. SEO is a strategic process of researching competitive data, finding the right words to work with your organization’s messaging and providing valuable information. Of course, you can research some SEO keywords through one of the many free tools like www.keyworddiscovery.com, […]
Lose Your Job? Look for the Opportunity.
If you recently lost your job or investments, take heart. When I lost my job five years ago, it was one of the best things that ever happened to me. Why? It gave me that extra push to start my own business. Now, I’m in control of my destiny: and my paycheck. If you’ve ever […]
Hi Y’All-The Texas Smile
I just got back from a Web Copywriting Intensive conference in Austin. And while it was fantastic to learn new, online skills to help my clients grow their businesses with SEO, PPC, e-mails, etc., the real insights came from the people of Austin. Lately, I’ve been hearing so much “doom and gloom” that it was […]
Are your listening to yourself?
I just finished interviewing Kim Kiyosaki, author of “Rich Woman” and a successful investor. I’ll let you know when the interview will be published, but I will tell you that there is one important item that she stressed: Listen to your intuition. And wouldn’t you know it? Right before the interview, I didn’t listen to […]
A Simple Thank You Goes a Long Way
Now that we’ve all had some time to get back into work mode after the Thanksgiving holiday, I thought I’d provide a simple reminder… As an entrepreneur, it’s important to regularly develop relationships with the media (on top of everything else you have to do). But it doesn’t need to be difficult. In fact, […]
Are you a lazy entrepreneur?
It’s Thursday morning, and I’m responding to an e-mail from a new entrepreneur who wants to know how much I charge to send out a press release. Now, I respond to many of these messages and don’t mind helping out new entrepreneurs. But it always makes me wonder. How much research have these people […]
Are You Running Out of Time?
It’s early in the morning and I just returned from a trip to Detroit. My aunt died suddenly, and I wanted to pay my respects. She was a wonderful person who lit up every room she entered. This is a sad event, but it also got me thinking. You never know when things are […]
Is It Really Amazing?
I don’t know about you, but I really think the word “amazing” has lost its power and true meaning. You hear it all the time now: “Bob’s garage repair service saved me $500.00 over the competition. That’s amazing.” “Billy ate his cereal all by himself this morning. That’s amazing.” “I just ate an entire large […]
Get Outside Input to Boost Sales
When was the last time you had an outsider review your marketing materials and website? You may be missing some important mistakes!