Hiring a Publicist? Caution!
If you simply don’t have time to do your own publicity, you can generate new sales and awareness fast by hiring a professional. But what should you look out for, especially if you have a tight budget? Well, in addition to reviewing credentials and references, here are three, key warning signs to be aware of […]
Continue reading...Do You Fight Over Which Words to Use?
Have you ever had a disagreement with a boss, client or co-worker over the use of certain words in a PPC campaign, SEO press release, e-mail, newsletter, Web site page, or other, marketing piece? If you are trying to get the most out of your marketing, SEO and PR campaigns, you’ve probably run into this […]
Continue reading...How to Write Great Press-Release-Quotes
If you are in the process of writing a press release, here are a few quick things to keep in mind when writing your quotes: Provide value. How many times do you see a press release where the CEO is “thrilled” or “excited” about the news item? Of course he or she is! Otherwise, […]
Continue reading...Got a Newsletter?
Do you have a newsletter? If not, you may be missing out on a valuable, marketing opportunity.
Continue reading...Three Easy Ways to Build an Online Presence
As a professional woman, you know you need an online presence. But with all of your responsibilities, it can be easy to give this a low priority on your “To Do” list. Not to worry! You can create a great online-presence to improve your business relationships, brand-image and more without spending a lot of time […]
Continue reading...It’s Time for PR Action!
Even if things are still rough with the economy, this is not the time to sit around and get depressed by the latest news. Instead, it’s time to take action. Do you want some free publicity within the next two weeks? Here’s what you can do right now: Research. If you don’t already have it, […]
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