Lose Your Job? Look for the Opportunity.
If you recently lost your job or investments, take heart. When I lost my job five years ago, it was one of the best things that ever happened to me. Why? It gave me that extra push to start my own business. Now, I’m in control of my destiny: and my paycheck. If you’ve ever […]
Continue reading...Add SEO Power to Your Traditional Press Release
The world of traditional media is changing, and if you want to use the full power of public relations to boost sales, awareness and credibility, you need to change with it. But where do you start? With all of the news about Twitter, Facebook and other social-media technologies, it can be overwhelming. But if you […]
Continue reading...Are You Twittering Valuable Tweets?
If you’ve entered the world of Twitter, www.twitter.com, you know there is a lot of junk out there: people telling you what they ate for breakfast, what happened at the dentist, the cute thing their child said yesterday: you know what I’m talking about. Now, many of these Tweets really are for the birds and […]
Continue reading...How to Avoid PR Disappointment
After you send out a press release, pitch a reporter or do an interview, I find it’s always best not to get too excited about a potential media placement until it actually happens. After all, breaking news, editing, lack of space, or numerous other factors out of your control can keep your story from actually […]
Continue reading...Too Many Tweets are for the Birds!
Are you overwhelmed with social media? I’ve been pretty active with all of the various, social media venues out there, and they can really take up a lot of time and effort. Just this morning, I received about 30 followers on my Twitter account before my first cup of coffee! With this in mind, here […]
Continue reading...Are you working too hard? It’s time for a break.
Woo Hoo! It’s time for the big, Memorial Day holiday, and summer is here. (Yikes! That means swimsuit season is here too.) If you are like most entrepreneurs, you’ve probably been working like a dog to impress clients and customers, especially with competition due to the recession. Well, you know what? It’s time to take […]
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