Halloween scares are over, but there is one thing that really frightens you… talking to the media! Well, it’s time to conquer your PR FEAR: F: Focus! Before you speak to any reporters, take some time to focus on what you want to accomplish from the interview. Write down all of the benefits your news […]
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Are you guilty of blurting out these mistakes? If you are a new entrepreneur, you may be looking forward to an upcoming interview with a local or national reporter. You’ve reviewed your notes and talking points and feel prepared. But just as a reminder don’t forget these… 3 Things Never to Say to a Reporter […]
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Time to take simple actions for big results! How is your year going so far? If your business could use more sales, it’s time to take action. Why not use publicity to get some free attention and help boost credibility for your business? Here are 3 simple things you can do now to start generating […]
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If you are getting ready to launch a new product or Website, it’s probably not the best time to do so. Right now, the media is focused on the elections and campaign news. However, there are still some ways to generate media attention. 1. Work with the election season. Is there any way you can […]
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If you are an entrepreneur or just trying to get some publicity for a new business and haven’t had any luck with reporters, you may want to stop and review your process. There are three, key things to do before pitching a media member. Conduct research. Are you just sending a press release or a […]
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As a small business owner, you may think it’s impossible to get a big, feature story about your company in one of your favorite publications, especially if you don’t have the money to hire a publicist. And while a publicist has the skills to build buzz and cultivate relationships with the media, it is possible […]
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