How to Avoid PR Rip-Offs
“I just paid a small fortune to a big, PR agency and have nothing to show for it!” “We hired a freelance copywriter, and he took our money and ran.” “I paid a lot of money for media placements. Isn’t that how it works?” Yes, folks. These are just some of the unhappy questions I […]
Continue reading...Are You Losing Sales Because of Your Television?
Ok. You may think I’m nuts, but I’m writing this at 4:45 on a Tuesday morning. I just put three loads of laundry into the washing machine, and I’m now tackling several, SEO writing assignments in addition to this blog. Don’t hate me because I’m a morning person. I had to train myself to get […]
Continue reading...Your Competitors Are Doing This, Are You?
You smell the freshly cut grass and the tangy barbeque sizzling on the grill. You sip a nice, cool beverage by the pool and start to fall asleep. Ah:summer. It’s time for rest, relaxation and fun. But wait a minute:Wake up! It’s also a time to be aware of your business. Why? Well, while you’re […]
Continue reading...5 Ways to Generate Press
As a new business owner, it’s easy to rush through publicity efforts in order to concentrate or core business activities and priorities. But before you contact the media or post a press release, ask yourself if the information you’re about to send is really newsworthy. Will a reporter really care about what you have to […]
Continue reading...Want Free Publicity? Pick up the Phone!
As a small business owner, getting the media attention you deserve is not as difficult as it may seem. In fact, it’s just a matter of picking up the phone and being a good sales person! Here are five tips to help you get started. 1. Research. Before you contact […]
Continue reading...5 Ways to Create Newsworthy News
As a new business owner, it’s easy to rush through publicity efforts in order to concentrate or core business activities and priorities. But before you contact the media or post a press release, ask yourself if the information you’re about to send is really newsworthy. Will a reporter really care about what you have to […]
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