The Perfect Combo to Boost Site Buzz Fast
You spent hours researching, writing and optimizing your site for the search engines, and it’s finally up and running. Phew! That’s finished, and you can sit back and relax. Not so fast: As many of you know, this is just one piece of your overall marketing strategy, and your work has just begun. Now, you […]
You Just Had a Great Interview, Now What?
Congratulations! You just spoke to a top reporter with a major publication, and the feature story is due out in one month: so what do you do now? Well, I’m sure you would like to yell it from the rooftops and tell everyone you know. But before you do, here are three things to keep […]
Use Local, Small Business Public Relations to Boost Buzz
If you are a new entrepreneur, one of the best ways to start building buzz is with small business public relations and contacting local media-members. This way, you can practice your pitching skills with a smaller venue and begin creating media relationships to help your business grow. But how do you start your small business […]
Brush Yourself Off And Take Action!
Yes, the economy is ugly. Yes, customers are tightening their purse strings. Yes, it’s harder to bring in new sales. Blah. Blah. Blah. Things are tough for many people right now, but that’s no reason to just sit back and wait for things to get better. It’s time to take action! No one said being […]
Exclusive Interview with Rich Woman’s Kim Kiyosaki
What’s the Secret to Financial Independence and Entrepreneurial Success? Rich Woman’s Investor, Entrepreneur and Author, Kim Kiyosaki, Provides her Exclusive Insights. Are you tired of being strapped for cash? Is your partner supportive of your aspirations? Have you set goals to make your dreams of financial independence a reality? Well, if you are struggling […]
You Have a Newsletter, Now What?
Ok. You have a newsletter registration on your home page, and people have started to sign up. Great! Now, what do you do? A. Sit back and watch who signs up. B. Communicate with your new registrants right away. C. Send valuable information to […]
Public Relations Tips for Small Business – What Not to Do
Finally! Your new small business is up and running, and you put up the “Open” sign. The only problem is, no customers are waiting to buy your products and services. What do you do? Small Business Public Relations to the Rescue! It’s time to build buzz by contacting the media, posting SEO press releases, using […]
Small Business Public Relations – Why Do You Need It?
Small Business Public Relations ““ What Is It? When many entrepreneurs think of public relations (PR), they think about sending out a press release. But PR is so much more: It entails all of the communications you have with the media, customers, employees, partners, etc. Why Do You Need It? By communicating with your customers […]
Do You Have a “We” Site?
Welcome to our site. We are the leader in widgets. Our widgets are the best. We use innovative technology. You should buy our widgets because blah, blah, blah. Yes, this is terrible copy for your site. But look at all the businesses out there that use this kind of language. And while you may not […]
Avoid PR and SEO Rip-Offs
It’s time for holiday fun, sales: and scams. “I got ripped off! Can you help?” I’ve heard this so many times: good business people spending a lot of money on big companies or agencies and seeing little results. As a business owner who started her business with nothing, I HATE to see other business owners […]