Think Like A Reporter

It’s 4:00 a.m., and I’m swamped with work. But I wanted to share a quick tip before digging into my pile of deadlines.

New business owners often ask me when, where and how they should send out a press release, what they should say and how to reach out to media members.  

If you are trying to make a decision about your public relations activities, keep it simple and think like a reporter.

Ask yourself:

  • If I were these specific reporters, what would I care about?
  • What information is important, newsworthy and unique  to my readers?
  • When is my deadline?

These three simple questions will help you form an effective pitch, story angle and/or PR plan – even when you are short on time.

So with this in mind, make it easy for media members to talk about your business. Give them what they want, when they want it,  and be a resource.

You have nothing to lose, and lots of potential, press coverage to gain!

Have questions about your PR and copywriting activities? Please let me know here or at I’m here to help! Thanks!

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