What Indiana Jones Teaches Us about PR
Over the weekend, I went to see the new “Indiana Jones” movie. I heard mixed reviews about it, but I really wanted to see it on the big screen. (I’m sure many other fans of the epic adventure felt the same way.)
It had some good moments, but many scenes were “campy” for an adult. But I bet kids will love the film and it will make a fortune. My point?
The producers targeted a specific audience in order to earn the most profits from the film’s release. And it’s the same with publicity. If you create a unique pitch specificially for a certain media member, your chances for successful press coverage increase significantly.
And in addition to providing a targeted pitch, think about the character of Indiana Jones. Here’s a few things he can teach us about PR and sales:
1. Act fast.
When faced with a crisis, “Indie” jumps into action and uses his skills to create the best outcome. Think about this when you receive a customer request or media call. React quickly and do whatever it takes to fulfill their needs.
2. Have integrity.
No matter what, Indiana Jones always tries to do what’s best. So if you’re faced with a stressful situation or enticed by “easy money,” always be honest and think about what Indiana Jones woud do!
3. Think about others.
When his friends and loved ones were in danger, Indie focused on rescuing them. As you create your media pitches and talk to customers, think about how you can solve their problems and make their lives easier. By providing valuable information, you’ll increase loyalty, sales and media awareness quickly.
These are just a few things to learn from Indiana Jones. And as you can see, he may just be a fictional action-hero saving the world, but he offers some great business and PR advice in the process!
Do you have questions about public relations and online copywriting? Please feel free to contact me, and I’ll try to help you out. Thanks!