Category Archives for "BtoC, BtoB Content Strategy"

How to Avoid PR Scams

Stop wasting time, money and resources The phone rings and it’s a producer who wants to speak to the CEO of your company right away. You think it’s a media call, drop everything and listen to what the person on the other end of the line has to say. Wow! It sounds great. They are […]

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Copy, Shmopy… Why do you need all this content?

Copy is still the ruling king when it comes to business success! Make sure your site is optimized for the search engines with the right keywords! Add appropriate SEO words to your social-media campaign! Create current blogs, newsletters, videos, and other copy! You see these messages through various mediums all day at work. And while […]

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Do You Communicate in Silos?

It’s time to review your entire, marketing plan! The days of working in silos are over. Online information ties all sales and marketing activities together. If you have independent teams for social media, search engine optimization (SEO) content strategy, public relations, video, mobile, sales, and more that work in silos, you are losing new customers […]

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Time to Plan for Success!

Reflect on the Year and Plan for Future Success Since December is here, it’s time to reflect on the past year. Most of us will be busy with holiday celebrations this month, but it’s important to take a few minutes to review your activities from the past year. This way, you can figure out what […]

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Thanksgiving is Important for Entrepreneurs… Why?

Say “Thanks” All Year Long It’s Thanksgiving, and you are probably looking forward to spending time with family and friends… or just getting some much-needed rest. But for entrepreneurs, Thanksgiving is something much more important. It’s a time to be thankful for how far you’ve come and all of the ups and downs involved in […]

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Are You Ready for the Holidays or Just Overwhelmed?

Time to Get your Content Strategy and Priorities in Place! It’s already mid-November and time to prepare for the holidays. And while things get super busy over the next, few weeks, here are a few things to keep in mind… Remember to celebrate! With all of the preparations for the holidays and getting things done […]

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