Avoid PR and SEO Rip-Offs
It’s time for holiday fun, sales: and scams. “I got ripped off! Can you help?” I’ve heard this so many times: good business people spending a lot of money on big companies or agencies and seeing little results. As a business owner who started her business with nothing, I HATE to see other business owners […]
Continue reading...The Ultimate Stress Reducer
Woo Hoo! The holidays are here: time to have fun with family and friends and get some R and R. But usually, the holidays also bring stress: especially if you’re an entrepreneur. At work, maybe you: Must raise sales numbers by 12/31: Lay off employees to cut costs: Finalize year-end client reports: Pay taxes: Tackle […]
Continue reading...How Thick is Your PR Skin?
Once you start pitching the media, you may find yourself sucked into the fast world of deadlines and being connected to your “Blackberry leash” almost 24/7. And even though you are working like a dog, you still may have to deal with: “Why are we not seeing more sales?” “Why did that reporter misquote me? […]
Continue reading...How are you Dealing with Turbulence?
The plane drops and rises suddenly. It feels like I’m on a roller coaster thousands of feet in the air. Some passengers squeal every time the plane goes up and down. A baby cries. Finally, we land safely in Detroit. And what do you know? It’s not even raining. After the flight, I’m anxious to […]
Continue reading...2 More PR Myths – Busted!
You can still get PR even if you don’t have a lot of money. Remember my post from last week? Well, here are two more myths: shattered! Here’s the scoop directly from my new book, “Simple Publicity ““ How to do your own public relations to boost sales, awareness and credibility fast: without spending a […]
Continue reading...4 Scary PR Myths – Busted!
As Halloween approaches, are you scared about the future of your marketing and public relations activities due to a bad experience in the past or a minimal budget? Don’t be! After hearing from many entrepreneurs who were “taken” by a big agency or just didn’t have the money to pursue PR activities, I decided to […]
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