As Halloween approaches, are you scared about the future of your marketing and public relations activities due to a bad experience in the past or a minimal budget? Don’t be! After hearing from many entrepreneurs who were “taken” by a big agency or just didn’t have the money to pursue PR activities, I decided to […]
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Do you need publicity right away to build some buzz for your products and services? Well, here are three things you can do right now that will help you get the word out: fast: 1. Write to your local paper. Check your local paper to see if they have an “Opinions” or “Letters to the […]
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I’m swamped with new client work, optimizing Web sites and SEO copywriting this week, so I’ll keep it short. But I wanted to share a question with you that I’m asked often: How often do I need to update my website? Well, the answer is, if you have not updated your website in the last […]
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“My site is optimized for the search engines, and it’s not showing up online.” Yep. I hear this a lot. And unfortunately, I have to tell a lot of entrepreneurs that they just wasted money. And maybe you are going through this too? You just spent a lot of time and money on a search-engine-optimization […]
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Beep! Beep! Beep! The alarm blares, and my hand slams down on the button to turn it off. Ugh. Monday morning. And no matter how much sleep I get, Monday mornings never seem to get any easier, do they? Well, this morning is a little worse: My head is throbbing, and the pillow is soaking […]
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The new Google Instant promises to make searches faster and easier, and you’ll be able to see results as you type. But what does this mean for your search engine optimization (SEO) efforts? Well, first of all, if you are overwhelmed with all of the information you hear about search engine optimization and have stopped […]
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