How to Avoid PR Rip-Offs
“I just paid a small fortune to a big, PR agency and have nothing to show for it!” “We hired a freelance copywriter, and he took our money and ran.” “I paid a lot of money for media placements. Isn’t that how it works?” Yes, folks. These are just some of the unhappy questions I […]
Continue reading...Are You Losing Sales Because of Your Television?
Ok. You may think I’m nuts, but I’m writing this at 4:45 on a Tuesday morning. I just put three loads of laundry into the washing machine, and I’m now tackling several, SEO writing assignments in addition to this blog. Don’t hate me because I’m a morning person. I had to train myself to get […]
Continue reading...What’s that Smell?
Ahhh. Summer. You sit back in your lawn chair with a cold beverage in one hand, and your favorite book in another. Enticing barbeque aromas waft past your nose, and your stomach grumbles with anticipation. You catch the sweet scent of roses in the garden and the fresh cut grass from next door. But wait […]
Continue reading...Your Competitors Are Doing This, Are You?
You smell the freshly cut grass and the tangy barbeque sizzling on the grill. You sip a nice, cool beverage by the pool and start to fall asleep. Ah:summer. It’s time for rest, relaxation and fun. But wait a minute:Wake up! It’s also a time to be aware of your business. Why? Well, while you’re […]
Continue reading...5 Ways to Generate Press
As a new business owner, it’s easy to rush through publicity efforts in order to concentrate or core business activities and priorities. But before you contact the media or post a press release, ask yourself if the information you’re about to send is really newsworthy. Will a reporter really care about what you have to […]
Continue reading...Want Free Publicity? Pick up the Phone!
As a small business owner, getting the media attention you deserve is not as difficult as it may seem. In fact, it’s just a matter of picking up the phone and being a good sales person! Here are five tips to help you get started. 1. Research. Before you contact […]
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