Are Reporters Reading Your E-Mails?
It’s 8:30 a.m. and you’ve spent the morning crafting the perfect e-mail to announce your brand new clothing line for dogs. You click “send” and wait for a response from the business editor at The New York Times. Now, it’s noon and still no response from the editor. You call and get voice […]
Continue reading...Vote and Move On
Did you vote? I’m sure you will hear this a lot today, but it is an important election. And it will be interesting to see the media frenzy announcing all of the results. Whatever happens, reporters will spend some time discussing the issues, and then it will be (somewhat) back to “business as usual.” […]
Continue reading...Times are Tough But Don’t Get Scared. Get Help.
With Halloween here along with economic uncertainty, things can get pretty scary. But instead of letting things get to you, find some support and help online. In addition to my free articles and small business public relations information here: www.mainstreetmediasavvy.com In addition to some great PR tips, Nancy Juetten offers Public-Teaâ„¢-TO-GO! gift bundles to raise […]
Continue reading...Anxious? Try to stop and think first for best results.
At about 8:00 a.m. Saturday morning, I was scuba diving in a fairly shallow kelp bed. Brightly colored fish swam all around me and I took relaxing breaths out of my regulator. The only thing I had to worry about was getting my equipment wrapped around a long string of kelp…or so I thought. […]
Continue reading...Are You Available?
I’ve mentioned this information before, but I think it’s important. If you’re not receiving media calls and you’ve spent the appropriate time researching various venues, preparing your media kit, updating your online newsroom, and pitching reporters accordingly, there may be one key factor you’ve overlooked – Availability. Their deadlines and you. Many media members work […]
Continue reading...3 Quick Ways to Build Buzz and Sales
If the economic crunch is starting to hurt your business, it’s time to act fast to increase sales. Here are three cost-effective publicity activities you can do now to help build buzz: 1. Team Up With a Bigger Organization. Find a business or charity with a big name that compliments your products and services. […]
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