Writing copy that sells is not a passing trend. While there is a lot of hype now about BtoC and BtoB Content Marketing and Content Strategy, these processes have been around for a long time… just with different names. And there is no need for confusion. Let’s keep it simple… What is content marketing? It’s […]
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Boost online awareness fast – even if it’s last minute! Memorial Day and warmer weather are here. Have you prepared your promotions and content relevant to this time of year and your target market? If not, don’t worry. There is still some time to create a few content-pieces this month such as: 1. Blogs You […]
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The days of wishing, hoping and haphazard results are over. What is really going on with your BtoB content strategy? Please answer these questions… Are you just posting on social-media when you remember, or just because you “think you are supposed to” because everyone else is? Do you have tons of “social” followers, but no […]
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Original Copy for your Target Market = Sales Are you writing original, BtoB content specific to your target market? With so much content on the Internet today, it’s easy to “copy and paste” information just to post something and check that off of your “to do” list. But don’t do it! Sure. It’s easy, but […]
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Combine content efforts for the best results! Do you write content only to share your thoughts and insights? Do you send out a press release just to announce news? Do you distribute e-mails, newsletters, and other messages solely to sell, sell, sell? Well, I’m sorry. The days of “solo” communications are over. Today, all of […]
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Your writing is great… that’s what you think! Are you happy with all of the marketing content your business is producing? If so, it’s time for a review. Yes, I know you have many responsibilities as a business owner, and you may place your content near the bottom of the “To Do” pile. But your […]
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