What’s that Smell?
Ahhh. Summer. You sit back in your lawn chair with a cold beverage in one hand, and your favorite book in another. Enticing barbeque aromas waft past your nose, and your stomach grumbles with anticipation. You catch the sweet scent of roses in the garden and the fresh cut grass from next door. But wait […]
Continue reading...Your Competitors Are Doing This, Are You?
You smell the freshly cut grass and the tangy barbeque sizzling on the grill. You sip a nice, cool beverage by the pool and start to fall asleep. Ah:summer. It’s time for rest, relaxation and fun. But wait a minute:Wake up! It’s also a time to be aware of your business. Why? Well, while you’re […]
Continue reading...Want Free Publicity? Pick up the Phone!
As a small business owner, getting the media attention you deserve is not as difficult as it may seem. In fact, it’s just a matter of picking up the phone and being a good sales person! Here are five tips to help you get started. 1. Research. Before you contact […]
Continue reading...8 Media-Pitching-Tips for Fast and Free Publicity
After optimizing your site for the search engines and pursuing other marketing-efforts, it’s time to use the “power of the press” to boost sales, awareness and credibility cost-effectively. But how do you pitch your story to a reporter? Here are eight quick-tips to help you through the media process: 1. Know Your Targeted Media-Members. Before […]
Continue reading...Detroit Windsor Tunnel Interview – How Do Market the Only Way to Cross the Border Under Water Without Getting Wet?
Are You Traveling This Holiday Weekend? If so, you may want to check out the Detroit Windsor Tunnel and my StartupNation interview with Carolyn Brown, the DWT Executive Vice President, at http://www.startupnation.com/blogs/index.php/author/mrembrandt/. You see, The Detroit Windsor Tunnel is one of the great, engineering marvels of the world and is the only “vehicular international subaqueous […]
Continue reading...5 Ways to Create Newsworthy News
As a new business owner, it’s easy to rush through publicity efforts in order to concentrate or core business activities and priorities. But before you contact the media or post a press release, ask yourself if the information you’re about to send is really newsworthy. Will a reporter really care about what you have to […]
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