10 Questions Never to Ask a Reporter
When you prepare to contact a reporter, it is essential to conduct some research first. Media members receive hundreds of calls and e-mails each week, and you want to make a good, first-impression without being annoying. To stand out and get your story heard, here is a simple reminder of ten questions you should never […]
Continue reading...A Rose by Any Other Name is… Unethical?
Chocolate. Jewelry. Cards. Ethical Roses. Ahhhh. All nice things for Valentine’s Day: Wait, ethical roses? What the heck is an ethical rose? Well, that’s exactly what I thought when I was driving home from a meeting and listening to a very interesting radio spot. According to the announcer, we need to buy “ethical roses.” No, […]
Continue reading...What’s Your “Lucy” Moment in Copywriting, Marketing or PR?
Last week, I was on a much-awaited, exclusive teleconference with a well-known and very successful business and marketing consultant. As the call began, the tips and ideas started flowing, and I feverishly took notes and tried to digest all of the information. Everything was going really well, but then:things started to get ugly. About half […]
Continue reading...Are You Using This Six-Letter Word?
Times are tough right now, and the recent earthquake in Haiti really makes us stop and think about our blessings. With this in mind, have you thanked your customers, partners, associates, and media contacts lately? If not, here are three simple ways to use this six-letter word to improve your relationships ““ and your business: […]
Continue reading...Are You Doing This One, Key Thing to Bring in Sales?
In the process of promoting your products and services to potential customers, are you also promoting yourself? Competition is fierce today, and people want more for their money. This means that they are not just looking at products and services ““ but the people behind the businesses as well. With this in mind, what kind […]
Continue reading...Interview with Successful Photographer and Entrepreneur Ralph Velasco
Recently, I received a message from one of the members of the “Rembrandt Writes Insights ®“ Newsletter. As a successful business owner and avid traveler, Ralph Velasco has some great tips to share with other entrepreneurs. Here’s what Ralph had to say: Tell us about your business and why you chose to go into it? […]
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