Category Archives for "PR"

6 Steps to Get the Most Out of Your Publicist

Tips for a PR relationship that works If you just hired a publicist to handle your media-relations efforts, you may be a little nervous about the expense and getting the press exposure you desire. However, you made the right move. Now that you have a professional handling your PR, you can focus on core, business […]

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Are You Using This 4-Letter Word?!

Use this word as a crutch, and your public relations, SEO content strategy and marketing efforts can suffer!   It’s that time of year when the leaves are changing, and the smell of the new season is in the air. There’s also a host of frightful decorations and haunted houses popping up – not to […]

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Do You Send Out SEO Press Releases?

Tips to boost online awareness fast without spending a fortune Yes, Google just announced that links in your press releases should be marked as “no follow” in order to avoid negative rankings by the search engine. However, that doesn’t mean you should stop announcing valuable news and information online. Google and the other search engines […]

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Public Relations Results Not Possible? Phooey!

Are You Getting the PR Reports You Need for Success? By Melanie Rembrandt For many years, it was very difficult to show the results of a public relations, or PR, campaign. After all, you could spend hours on the phone pitching media members and not see any results. Plus, due to the nature of public […]

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